Advertising can be placed in three different ways, like video: pre-roll, mid-roll, and post-roll. These are typically 15, 30, or 60 seconds long with no visuals.
Ad Sequencing tells a story through a series of ads over time. These are typically used by brands to create brand awareness and contain a call to action to create engagement.
In these ads, the advertiser is forced to grab the audience's attention in the first 1-2 seconds of the ad before they skip. Pre-roll and mid-roll ads can have the option to be skippable.